Renderings are a great resource when you start marketing a new product or embarking on a new bid proposal, especially if the product hasn’t been built yet and can’t be photographed. But the return on your investment with renderings doesn’t end after the initial marketing or bidding phase. Renderings are versatile and can be reused throughout a product’s lifespan, helping you get the most bang for your buck.
Recycle
When marketing your products, showing versatility is important. Renderings created for bid proposals don’t have to die off there. By recycling your bid proposal renderings, you can show your audience how your products look in several different finishes and environments. This is a great opportunity to add to your marketing materials without subtracting from your marketing budget.
Update
Rolling out new finishes? This is a great opportunity to update any furniture renderings we created for you in the past with the new finish options. Updates like this can be done at a small fraction of the original rendering cost. Once we’ve created the general structure, minor changes like finish changes, accessory styles, or camera angles are simple updates that can make a big impact on your marketing materials without breaking the bank.
Animate
Bringing new life to your renderings is another great way to open new communication channels with your customers. 40% of customers wish that businesses used more videos to show products and explain their features (learn more about how videos affect customer buying behavior here). If you’ve worked with us on creating still renderings for your products in the past, consider working them into a video. You can either make your own video using the still renderings, or reach out to us to create the video for you. Depending on the renderings we created for you in the past (not typically available for illustrations or other 2D renderings), we can create a more engaging and seamless animation that moves through the models from your previous renderings for a fraction of the typical animation costs.
Your renderings don’t have to be a once and done investment. Make sure you’re getting the full value by reusing them when applicable, updating them when your products undergo a makeover, and making them more engaging by delivering them via animations or videos. Your marketing budget will thank you.
If you’d like us to update or animate renderings we’ve created for you in the past (or you’d like to get some renderings in the first place), send us a message on our Contact page here. Upload your project files to our Hightail site here for a free quote!